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Unternehmerbild und Gründungsentscheidung

Unternehmerbild und Gründungsentscheidung

Arndt Werner / Peter Kranzusch / Rosemarie Kay

79,33 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Obras de teatro, textos teatrales
ISBN:
9783835001503
79,33 €
IVA incluido
Disponible

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Sobre IBD

Anhand von Längsschnittdaten untersuchen die Autoren, wie sich ein männlich geprägtes Unternehmerbild bzw. die Möglichkeit, sich mit einem solchen zu identifizieren, auf die Gründungsentscheidung von Frauen und Männern auswirkt. Es wird deutlich, dass sowohl die Ausbildung eines Gründungsinteresses als auch der tatsächliche Vollzug einer Gründung von der Identifikation mit dem Unternehmerbild beeinflusst werden.

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