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Unternehmensführung und Innovationserfolg

Unternehmensführung und Innovationserfolg

Georg Altmann

78,75 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824478422
78,75 €
IVA incluido
Disponible

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Sobre IBD

Georg Altmann untersucht, welchen Beitrag die Unternehmensführung zum Erfolg neuer Produkte leisten kann. Er entwickelt ein Modell zur Erklärung des Innovationserfolgs, das neben Strategie- und Organisationsvariablen auch Persönlichkeit und Verhalten der höchsten Führungskraft eines Unternehmens umfasst. Er überprüft das entwickelte Modell empirisch und leitet Handlungsempfehlungen zur Optimierung des Erfolgs neuer Produkte ab.

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