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Understanding Communication Theory

Understanding Communication Theory

Stephen M. Croucher

138,66 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9780415748049
138,66 €
IVA incluido
Disponible

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Sobre IBD

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

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