Uncovering Fashion

Uncovering Fashion

Marian Frances Wolbers

160,49 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2009
ISBN:
9781563676154
160,49 €
IVA incluido
Disponible

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Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry’s underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.Instructors, contact your Sales Representative for access to Instructor’s Materials.

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