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Un’analisi degli atteggiamenti nei confronti dei prodotti e degli integratori proteici

Un’analisi degli atteggiamenti nei confronti dei prodotti e degli integratori proteici

Alexander Moore

84,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Psicología
ISBN:
9786202497930
84,43 €
IVA incluido
Disponible

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Sobre IBD

Un’analisi degli atteggiamenti della popolazione generale nei confronti dei prodotti e degli integratori proteici. Oltre a un’analisi della categoria di prodotti e del mercato, lo studio consiste in una ricerca secondaria approfondita abbinata a una ricerca primaria sotto forma di focus group e sondaggio. I risultati forniscono interessanti spunti di riflessione in un campo di studio poco esplorato dal mondo accademico. Comprendere gli atteggiamenti e i comportamenti di chi consuma prodotti proteici e integratori aiuta a far luce su un aspetto finora inesplorato del consumo di tali prodotti. I risultati di questo studio potrebbero essere utili a chiunque sia interessato allo sport e al fitness, ai nutrizionisti, agli psicologi e ai professionisti del marketing. Questa ricerca può inoltre fornire informazioni pratiche e preziose ai produttori che desiderano creare o migliorare relazioni redditizie con segmenti di mercato rilevanti.

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