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Umsetzung der Integrierten Kommunikation

Umsetzung der Integrierten Kommunikation

Michael Boenigk

90,86 €
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Obras de teatro, textos teatrales
ISBN:
9783409115940
90,86 €
IVA incluido
Disponible

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Sobre IBD

Michael Boenigk zeigt erstmals detailliert die Probleme auf, die innerhalb der einzelnen Stufen des Planungs- und Umsetzungsprozesses dem einheitlichen Unternehmens- bzw. Markenauftritt entgegenstehen. Er entwickelt ein Anreizsystem, das geeignet ist, die im Rahmen der Kommunikationsarbeit auftretenden Schwierigkeiten abzubauen und damit den erfolgreichen Einsatz einer Integrierten Kommunikation in der Praxis zu gewährleisten.

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