Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
In 2005, in Uganda, East African Breweries Limited (EABL) launched a traditional dance competition, the Senator National Cultural Extravaganza. Across the country, local groups were called upon to perform traditional-style song and dance advertisements for Senator Extra Lager, a brand of beer EABL designed specifically for poor rural markets. David G. Pier conducts an ethnographic study of this branded musical event, focusing on the rural performance groups, corporate marketers, and culture brokers who made it happen. He argues that an ascendant culture of promotion, shaped by overlapping, globalized discourses of marketing and sustainable development, is changing how Ugandans think about the power of performance. This is an illuminating and highly readable study of the shifting meanings of traditional African music and dance in the neoliberal era.
