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Transkulturelle Öffentlichkeitsakteure

Transkulturelle Öffentlichkeitsakteure

Johanna Möller

59,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Política y gobierno
ISBN:
9783658159177
59,98 €
IVA incluido
Disponible

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Johanna Möller untersucht das kommunikative Handeln grenzüberschreitend medial agierender deutscher und polnischer Eliteakteure. Gefragt wird nach Gestaltungspotenzialen in der öffentlichen politischen Kommunikation. Vorrangig auf Basis qualitativer Interviews rekonstruiert die Autorin aus der Perspektive dieser transkulturellen Öffentlichkeitsakteure Möglichkeiten, sich grenzüberschreitend medial zu beteiligen und die verschiedenen Öffentlichkeiten zu prägen. So werden zum einen kommunikative Kompetenzen als Handwerkszeug öffentlich-kommunikativen Handelns und zum anderen Akteursmodi als Formen und Möglichkeiten öffentlichen Auftretens ermittelt. Solche Gestaltungspotenziale werden schließlich über eine qualitative Medieninhaltsanalyse in charakteristische Diskurskontexte der deutsch-polnischen politischen Kommunikation eingeordnet.

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