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Transformations of Retailing in Europe after 1945

Transformations of Retailing in Europe after 1945

Lydia Langer

98,91 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Historia
ISBN:
9781138261273
98,91 €
IVA incluido
Disponible

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The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.

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Otros libros del autor

  • Transformations of Retailing in Europe after 1945
    Lydia Langer
    The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adapta...