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Transformation von Fernsehformaten in die Volksrepublik China

Transformation von Fernsehformaten in die Volksrepublik China

Birgit Bodenstein-Koeppl

64,42 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9783834922823
64,42 €
IVA incluido
Disponible

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Sobre IBD

Die Frage, ob und wie ein Fernsehformat von einem Kulturraum in einen anderen erfolgreich übertragen und vermarktet werden kann, untersucht Birgit Bodenstein-Köppl anhand eines der größten Fernsehmärkte der Welt: China.

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