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Tracking the Audience

Tracking the Audience

Karen Buzzard

85,70 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Estudios de comunicación
ISBN:
9780805858525
85,70 €
IVA incluido
Disponible

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Sobre IBD

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.  

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Otros libros del autor

  • Tracking the Audience
    Karen Buzzard
    In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.   ...