Towards Localization of Anglicisms

Towards Localization of Anglicisms

Ekaterina Timofeeva

83,88 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2008
ISBN:
9783639014037
83,88 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

The study investigates the ways in which the use of anglicisms on thelocalized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adap­tation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.

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