Tourism Branding

Tourism Branding

LACai / Munar aM. / WCGartner

226,87 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2009
ISBN:
9781849507202

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  • Librería Samer Atenea
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Sobre IBD

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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