TÓPICOS ESPECIALIZADOS DE LA MERCADOTECNIA 2

TÓPICOS ESPECIALIZADOS DE LA MERCADOTECNIA 2

Emilio Raúl Peña Pérez / Jacobo Chong Castillo / José Alfredo Reyes Juárez

74,50 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786139466191
74,50 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

En esta obra, los autores estudian las tendencias más destacadas en el marketing internacional moderno, abarcando desde el enfoque en la personalización hasta la adaptación local. Actualmente las empresas están reconociendo la importancia de comprender las diferencias culturales, lingüísticas y regulatorias en los mercados a nivel mundial, y están adaptando sus estrategias de marketing para satisfacer las necesidades y preferencias específicas de cada mercado. Esto incluye la personalización de productos, precios, promociones y canales de distribución para garantizar la relevancia y el éxito en los mercados internacionales.

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