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Toolbox Digital Business

Toolbox Digital Business

Ralf T. Kreutzer

100,35 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Gestión y técnicas de gestión
ISBN:
9783658370190
100,35 €
IVA incluido
Disponible

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Sobre IBD

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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