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Theorien der Public Relations

Theorien der Public Relations

Ulrike Röttger

72,28 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Política y gobierno
ISBN:
9783531155197
72,28 €
IVA incluido
Disponible

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Sobre IBD

Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.

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