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The Wine Wars

The Wine Wars

Olivier Torres / Kirsty Snaith

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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Políticas del Gobierno central
ISBN:
9780230002104

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The Wine Wars describes Californian-based wine producer Robert Mondavi’s failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The ’Mondavi affair’ illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

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