The UX Research Powerhouse  (vol 1)

The UX Research Powerhouse (vol 1)

Emmanuelle Savarit

51,79 €
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Editorial:
UXR Press London
Año de edición:
2026
Materia
Gestión: liderazgo y motivación
ISBN:
9781919249407
51,79 €
IVA incluido
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UX research has outgrown its usability-testing roots. Today, it is one of the most powerful forces for shaping products, reducing risk, and driving business strategy. Yet too often, researchers stepping into leadership roles are left without the tools, frameworks, or guidance to make that leap with confidence.In this groundbreaking guide, Dr Emmanuelle Savarit draws on two decades of experience building and leading research teams across industries to show how UX research can become a strategic powerhouse. Blending practical frameworks with candid lessons from the field, she maps out how to:Transition from individual contributor to impactful leaderBuild high-performing research teams and scalable operationsAlign research with business goals and KPIsEarn credibility at the executive tableNavigate politics, underperformance, and organisational silosEvangelise insights and make research indispensable across the companyLead your first 365 days with clarity, confidence, and impactBoth a practical playbook and a manifesto, The UX Research Powerhouse is the essential guide for research leaders who want to move beyond tactical delivery into lasting influence.

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Otros libros del autor

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