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The Sustainability Effect

The Sustainability Effect

A. Brady

134,51 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Gestión y técnicas de gestión
ISBN:
9781349543144
134,51 €
IVA incluido
Disponible

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Sobre IBD

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt ’hot topics’ for today’s business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world’s largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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