Addai Asamoah Peter / Francis Osei
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book serves as a comprehensive guide for students who aspire to balance their academic responsibilities with the exciting world of entrepreneurship. It outlines the benefits and challenges of student-led businesses, providing practical advice on developing an entrepreneurial mindset, identifying business opportunities, and building a startup while still in school. The book also provides insights into recognizing market gaps, leveraging personal interests, and conducting thorough market research. Legal and financial considerations are also addressed, offering a solid foundation for students to understand business registration, intellectual property rights, and financial management. The book emphasizes the importance of crafting a compelling brand story and using cost-effective marketing strategies, such as social media and guerrilla marketing, to promote their businesses. The book also discusses how to scale a venture post-graduation, transition from student to full-time entrepreneur, and seek investment. The book is enriched with case studies and success stories, providing inspiration and practical lessons from those who have successfully navigated the studentpreneur journey.
