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The Strategic Communication Imperative

The Strategic Communication Imperative

James Mahoney

268,02 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Estudios de comunicación
ISBN:
9781032011417

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Sobre IBD

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

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