Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Go behind the scenes of a professional sports organization and discover what it takes to manage communications from expansion to championship.Whether you’re an aspiring sports communications professional, college student, public relations specialist, or sports business executive, The Sports Communications Playbook provides a practical guide to the fast-paced world of professional sports.Written by veteran sports communications professional Chad Romiti, this playbook draws on more than two decades of experience with teams, leagues, and leading sports brands, including BIG3 Basketball, X Games, Orange County SC, Fan Controlled Football League, Los Angeles Dodgers Foundation, USA Softball, and Wilson Sporting Goods.Follow the timeline of a professional season and step into the role of a front office communications professional. Learn to build and protect a team’s brand through major milestones, from announcing an expansion franchise and signing coaches and players to managing game-day operations, community relations, crises, player transfers, and championship coverage.Inside, you’ll learn how to:• Build a season-long communications strategy• Write press releases, media alerts, game recaps, feature stories and crisis statements in AP style• Develop relationships with local and national media• Coordinate press conferences, media days and player interviews• Prepare athletes, coaches and executives for interviews• Tell compelling stories that connect fans, sponsors and communities• Navigate injuries, legal issues, trades and organizational change• Execute championship media operations from pregame planning to postgame coverageDesigned for students, educators, public relations professionals and athletic departments, this book combines practical templates, real-world examples and hands-on exercises with strategies you can apply immediately.Whether your goal is to work for a professional team, league, college athletic department, sports agency, or brand, The Sports Communications Playbook offers an insider’s perspective on building a career in sports.If you’ve ever wondered what happens behind the scenes before the headlines are written, this is your playbook.
