Inicio > Biografía e historias reales > Memorias > The Road to Madison Avenue
The Road to Madison Avenue

The Road to Madison Avenue

The Road to Madison Avenue

Hal Hart (Hartvigsen)

23,13 €
IVA incluido
Disponible
Editorial:
AuthorHouse
Año de edición:
2012
Materia
Memorias
ISBN:
9781468524994
23,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

The Road to Madison Avenue, a memoir, traces Hal Hart’s life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car makers to install seat belt anchors in new cars and police and highway patrol’s to include seat belt usage in vehicle accidents. Because of his auto industry background in public relations and publishing, a Madison Avenue public relation agency choose him to head a program that successfully countered proposed federal legislation to control the vast automotive industry.His 'Peanuts Gang' and early life in Elwood, are described poignantly in a manuscript the author found forty-five years after he had written it as a thirteen-year-old. The story of his Yorkshire Terrier, Thatcher, will bring tears to your eyes. The sports story of Frankie Z will amaze you. His marriage into local society produces stories from mother-in-law problems to boxing with the world’s leading violist. More than eighty photographs, dating back to the 1920’s, paint a picture of people with whom he grew up, the sports celebrities he followed and interviewed as a radio and TV sports broadcaster, and people he worked with in public relations.He veers away from his business career to include chapters on his dogs, his boats, his family and trips like visiting a Broadway singing star at her Nova Scotia estate.

Artículos relacionados

  • My Travel Through Life
    Stephen J. Hiemstra
    Stephen J. Hiemstra (PhD) chronicles his early life, schooling, military service, and civilian service in the federal government. Stephen is a Professor Emeritus at Purdue University and former Senior Research Fellow in the School of Business and Public Policy at George Washington University. He is the founder and Director of the hospitality Ph.D. program in the Department of ...
    Disponible

    11,77 €

  • the post calvin
    After three years of publishing daily pieces online, the post calvin is proud to present the post calvin: selected essays. Editors Josh deLacy, Will Montei, Debra Rienstra, and Abby Zwart have gathered suggestions from writers and chosen pieces that represent the heart and soul of the post calvin. the post calvin is a daily online journal that features twenty-eight regular wri...
    Disponible

    13,30 €

  • Undertow
    Charlene L Edge
    Undertow: My Escape from the Fundamentalism and Cult Control of The Way International™ is Charlene Edge’s riveting memoir about the power of words to seduce, betray, and, in her case, eventually save. After a personal tragedy left her bereft, teenaged Charlene rejected faith and family when recruiters drew her into The Way International, a sect led by the charismatic Victor Pau...
    Disponible

    19,21 €

  • Academic Betrayal
    Loren Mayshark
    Fueled by a desire to become a teacher, Loren Mayshark entered Hunter College in 2008, with the intention of gaining a master's degree in two years. Six years and tens of thousands of dollars later, he abandoned his studies without attaining the degree. This is the tale of one young man's journey through the labyrinth of American higher education, stymied by haughty pro...
    Disponible

    7,80 €

  • Deep Denial
    David Billings
    Deep Denial explains why race is still with us, and what the Civil Rights Movement can tell us about today.Part I takes a broad historical view, from seventeenth century Virginia through World War II., examining the origins of white supremacy as a structural feature of US society and describing its evolution over time.Part II features the Civil Rights Movement, how it emerged i...
    Disponible

    20,70 €

  • Onwards We Go
    Stephen Mohan
    I lost my left eye to cancer at the age of two. I haven't let this deter me from working as a steamroller driver, ski racing coach, coffee bean delivery man, wooden boat shipwright, bicycle mechanic, whale watching skipper, fish farmer, vineyard worker, tall ship boatswain, and snow gun operator. I’ve illegally driven across a parade route, lost control of my sailing dinghy...
    Disponible

    12,92 €

Otros libros del autor

  • The Road to Madison Avenue
    Hal Hart (Hartvigsen)
    The Road to Madison Avenue, a memoir, traces Hal Hart’s life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his su...