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The Psychology Of Salesmanship

The Psychology Of Salesmanship

William Walker Atkinson

32,39 €
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Editorial:
Kessinger Publishing
Año de edición:
2006
Materia
Psicología
ISBN:
9781428615700
32,39 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

The Psychology of Salesmanship is a comprehensive guide to the art and science of selling, written by William Walker Atkinson. The book explores the psychological principles and techniques that underlie successful salesmanship, and provides practical advice and strategies for improving one’s sales skills.Atkinson begins by discussing the importance of understanding the psychology of the buyer, and how to use this knowledge to build rapport and establish trust. He then delves into the psychology of persuasion, examining the different types of arguments and appeals that can be used to influence a prospect’s decision.The book also covers the importance of effective communication, including the use of language, body language, and tone of voice. Atkinson provides numerous examples and exercises to help readers improve their communication skills and become more effective salespeople.In addition, The Psychology of Salesmanship explores the role of emotions in the sales process, and how to use emotional appeals to motivate prospects to take action. Atkinson also discusses the importance of setting goals, developing a positive attitude, and overcoming obstacles and objections.Overall, The Psychology of Salesmanship is an essential resource for anyone looking to improve their sales skills and become a more successful salesperson. It is written in a clear and accessible style, and provides practical advice and insights that can be applied in any sales situation.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern editions, that are true to their original work.

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