Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level.Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions.With this book, you will:• Understand how attention, emotion, and memory shape decisions.• Learn to adapt your message to different DISC personality types.• Apply neuromarketing principles to design emotionally resonant experiences.• Use sensory cues to build stronger brand associations.• Explore real examples of how emotion drives trust, loyalty, and sales.Perfect for marketers, entrepreneurs, and business strategists, The Psychology of Choice is a practical guide to creating authentic, human-centered marketing - where psychology meets strategy, and influence becomes genuine connection.
