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The Psychology Behind Trademark Infringement and Counterfeiting

The Psychology Behind Trademark Infringement and Counterfeiting

J. L. Zaichkowsky

267,68 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Psicología
ISBN:
9780805847925

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Sobre IBD

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

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