Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Most owners think a sale is a negotiation. It is an examination. The buyer writes the questions, sets the time limit and grades the paper. The grade was fixed years before he arrived.The Price Was Set Before the Sale follows the sale of a company with 10 to 60 million dollars in revenue, from the first unsolicited phone call to the first Monday after the money arrives. What the market pays, in turns of earnings. What buyers price as risk. The decisions that expire years before the sale. What diligence will find. Which earnings a buyer will believe. How the process runs. How to read a letter of intent. What the purchase agreement does to the price. Why the check is smaller than the headline.At every stage it answers three questions. What happens. What the buyer tests. What it costs the owner.Every number is sourced and dated. Every legal and tax mechanism is explained plainly, then handed to the owner as questions for his own attorney and accountant.By the time the buyer arrives, the preparation is over.