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A volume in Research in Behavioral StrategySeries Editor T. K. Das, City University of New YorkBehavioral strategy continues to attract increasing research interest within the broader field of strategicmanagement. Research in behavioral strategy has clear scope for development in tandem with suchtraditional streams of strategy research that involve economics, markets, resources, and technology. Thekey roles of psychology, organizational behavior, and behavioral decision making in the theory and practiceof strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decisionmaking are importantly concerned with human cognition, human decisions, and human behavior, it makeseminent sense to bring some balance in the strategy field by complementing the extant emphasis on the'objective’ economics-based view with substantive attention to the 'subjective' individual-orientedperspective. This calls for more focused inquiries into the role and nature of the individual strategy actors,and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series,behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker inthe entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersedin diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been known and perhapsvalued by most scholars all along, but were not adequately appreciated or brought together as a coherent sub-field or as a distinct perspective ofstrategy. This book series on Research in Behavioral Strategy will cover the essential progress made thus far in this admittedly fragmented literatureand elaborate upon fruitful streams of scholarship. More importantly, the book series will focus on providing a robust and comprehensive forum forthe growing scholarship in behavioral strategy. In particular, the volumes in the series will cover new views of interdisciplinary theoreticalframeworks and models (dealing with all behavioral aspects), significant practical problems of strategy formulation, implementation, and evaluation,and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial,government, and non-profit activities with potential for wider application of behavioral strategy. Through the ongoing release of focused topical titles,this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain arigorous and comprehensive understanding of the subject of behavioral strategy.The Practice of Behavioral Strategy contains contributions by leading scholars in the field ofbehavioral strategy research. The 9 chapters in this volume cover a number of significant topics thatspeak to the practice perspectives on behavioral strategy, covering diverse topics such as M&Adecision making in the high-tech sector, scenario thinking, business modelling, project-basedorganizations, fair trade market certification, and the movie and insurance industries. The chaptersinclude empirical as well as conceptual treatments of the selected topics, and collectively present awide-ranging review of the noteworthy research perspectives on the practice of behavioral strategy.
