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The Organic Growth Playbook

The Organic Growth Playbook

Bernard Jaworski / Bob Lurie

27,64 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2020
Materia
Teoría y comportamiento organizativos
ISBN:
9781839826870
27,64 €
IVA incluido
Disponible

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Sobre IBD

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

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