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The Nature of Marketing

The Nature of Marketing

C. Brymer

48,16 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Gestión: liderazgo y motivación
ISBN:
9781349301171
48,16 €
IVA incluido
Disponible

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Sobre IBD

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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Otros libros del autor

  • The Nature of Marketing
    C. Brymer
    The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community. ...
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    68,43 €

  • The Nature of Marketing
    C. Brymer
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