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The McDonaldization Thesis

The McDonaldization Thesis

The McDonaldization Thesis

George Ritzer

153,48 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1997
Materia
Sociedad y ciencias sociales
ISBN:
9780761955405
153,48 €
IVA incluido
Disponible

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Sobre IBD

Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.

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