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The Marking Enterprise

The Marking Enterprise

Charles Waldman / Jean-Claude Thoenig

48,01 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Gestión: liderazgo y motivación
ISBN:
9781349280216
48,01 €
IVA incluido
Disponible

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Sobre IBD

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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Otros libros del autor

  • The Marking Enterprise
    Charles Waldman / Jean-Claude Thoenig
    Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. ...
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