The Marketing of Children’s Toys

The Marketing of Children’s Toys

 

109,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2022
ISBN:
9783030628833
109,38 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners’ identities-have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

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