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The making of a status symbol

The making of a status symbol

Pierre-Yves Donzé

35,59 €
IVA incluido
Disponible
Editorial:
Manchester University Press (P648)
Año de edición:
2025
Materia
Historia de empresas específicas/historia societaria
ISBN:
9781526188410
35,59 €
IVA incluido
Disponible

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Sobre IBD

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

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