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The Low-Income Consumer

The Low-Income Consumer

Linda F. Alwitt / Thomas Donley

144,47 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1996
Materia
Política y gobierno
ISBN:
9780803972124
144,47 €
IVA incluido
Disponible

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Otros libros del autor

  • The Low-Income Consumer
    Linda F. Alwitt / Thomas Donley
    Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities s...