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The Lean Approach to Digital Transformation

The Lean Approach to Digital Transformation

Yves Caseau

224,03 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Gestión y técnicas de gestión
ISBN:
9781032225029

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Sobre IBD

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly 'customer-centric', from observation, listening to co-development.

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