Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Latino Delusion traces how the label Hispanic was born-not from culture or ancestry, but from bureaucracy. Drawing on history, sociology, and genetics, Lucas Almanza uncovers how colonial whitening projects, U.S. census policies, and modern algorithms turned a continent’s diversity into a single color called 'brown.'From 19th-century Argentina’s dream of becoming 'European,' to 1970s Washington’s invention of the 'Hispanic origin' box, to TikTok’s digital re-racialization of Latin identity, this book follows the full arc of a political idea disguised as ethnicity.Serious yet accessible, The Latino Delusion dismantles myths on both sides of the color line-showing how race, long treated as biology, survives today as data, marketing, and moral theater. It is both a historical exposé and a meditation on belonging in a post-racial age.Perfect for readers of Sapiens, Caste, and The Dawn of Everything-a sweeping, provocative investigation into how nations, markets, and media keep reinventing race to serve their needs.