The LangOps Playbook

The LangOps Playbook

Arthur Wetzel

57,92 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2026
ISBN:
9783658534233
57,92 €
IVA incluido
Disponible

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Sobre IBD

Sprache beschreibt Produkte, steuert Prozesse, vermittelt Wissen und bildet die Schnittstelle zu Kunden, Partnern und künstlicher Intelligenz. Doch während Daten, Software und Prozesse längst als Infrastruktur geführt werden, bleibt Sprache strukturell unbehandelt: Sie wird produziert, übersetzt und angepasst, ohne dass Bedeutung als stabile, systemische Größe erhalten bleibt – und jede KI-Anwendung skaliert diese Schwäche mit. Dieses Buch führt LangOps (Language Operations) als Operating Model ein, das Sprache erstmals als eigenständige Infrastrukturebene begreift und sie vom Kostenfaktor zum strategischen Asset entwickelt – mit klarer Governance, Kennzahlen wie dem Return on Multilingualism, 40 direkt einsetzbaren Plays und dem 25-Wochen-Pfad Sprint25. Es richtet sich an Führungskräfte global agierender Unternehmen, an Verantwortliche für Content, Lokalisierung und Wissensmanagement sowie an Sprachdienstleister, die sich zum strategischen Partner entwickeln wollen.

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