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The Instigatory Theory of NGO Communication

The Instigatory Theory of NGO Communication

Evandro Oliveira

103,19 €
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9783658268572
103,19 €
IVA incluido
Disponible

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Sobre IBD

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

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