Cassiane Jrayj de Melo / Diogo Ricardo Martins Balestra / Luane Flores Chuquel
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This work is the conversion of Diogo Ricardo Martins Balestra’s Master’s Dissertation-Concept A, MUST UNIVERSITY FLORIDA, which focuses on the IMPACT OF TRADE PROTECTIONISM ON MULTINATIONAL COMPANIES. Defended in June 2024, the research used hypothetical-deductive methodology and case studies to analyze how tariff and non-tariff barriers affect the financial results, competitiveness and global expansion of multinationals. The central result is unequivocal: protectionism has a negative impact, requiring re-engineering of supply chains and new advocacy strategies. What was a predictive study in 2024 becomes a technical manual in 2025. Developed before the consolidation of the global tariff escalation scenario, the so-called American 'tarifaço', the book offers the validated strategic framework for managers and policy makers to face the new reality, containing: i) financial risk analysis models in a high tariff environment; ii) adaptation and mitigation strategies; iii) political and economic implications of protectionism at a global level. This is the definitive guide to business sustainability in the era of trade uncertainty.
