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The IDEATE Method

The IDEATE Method

Dan Cohen / Greg Pool / Heidi Neck

103,44 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2020
Materia
Gestión y técnicas de gestión
ISBN:
9781544393247
103,44 €
IVA incluido
Disponible

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Sobre IBD

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset. 

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