James A. Herrick / Luke Winslow
Librería Samer Atenea
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. It serves as a core textbook for rhetoric courses in both English and communication programs.