The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences

 

343,14 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2016
ISBN:
9781786352903

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

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