The Great PR Heist

The Great PR Heist

Adrienne Alexander

19,91 €
IVA incluido
Consulta disponibilidad
Editorial:
IPY Agency
Año de edición:
2025
ISBN:
9798988462064

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Sobre IBD

Spin. Scandal. Strategy. What really drives reputation?Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it’s time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation management, earned media, and the high-stakes world of image control.This isn’t just a book. It’s the playbook.Learn how to spot the difference between hype and strategyUnderstand why PR is never free-and why that mattersDiscover what makes (and breaks) credibility in the digital ageGet actionable insights from over two decades of PR trenchesWhether you’re a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seen-without selling your soul.Your story deserves more than spin. It deserves a strategy.

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