The Franchise Frenzy, The 3.5/2.5 Factor Workbook

'There is a gap between what licensed service professionals are trained to do and what they are prepared to earn.It is not a skills gap. It is a business execution gap. And the U.S. Department of Education’s 2024 'Do No Harm' gainful employment rulinghas documented it at the federal level: 92.5% of cosmetology programs fail to produce graduates who earn enough to justify the cost of their training.The Franchise Frenzy: The 3.5/2.5 Factor™ closes that gap.Built on the IBH Service Economics Method™, this book and workbook combined give licensed estheticians, cosmetologists, massage therapists, and wellness professionals the exact framework they need to convert technical skill into sustainable income - inside a franchise system or independently. The 3.5 Factor™ restructures the service appointment. The 2.5 Factor™ expands it correctly. Together, they can produce a documented income differential of up to $100,000 annually on the same schedule.Experience the beauty of elevating from service provider to business builder. Includes a 90-day business activation plan, C.H.A.N.G.E. Framework™AI Prompt Playbook, 25.0 verified CPD hours, and a built-in CPD log.For professionals operating inside a franchise or as an independent business builder.'Your money is not in your hands. It’s in your mind.'- Julie Bulatovic, Entrepreneur, Franchise Owner, and Foreword author of The Franchise Frenzy