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The Four Stages of Highly Effective Crisis Management

The Four Stages of Highly Effective Crisis Management

Jane Jordan

255,51 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Política y gobierno
ISBN:
9781439853733
255,51 €
IVA incluido
Disponible

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Sobre IBD

Presenting cutting-edge media communication solutions, this book explains methods for choosing the appropriate language and media outlet to properly convey a message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, it examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. Illustrating the four distinct stages of media reporting during a crisis, the text includes a wealth of helpful tools,　including guidelines, checklists, and case studies that illustrate best practices.

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