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The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

 

157,58 €
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Gestión y técnicas de gestión
ISBN:
9783030084783
157,58 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literature: A systematic review.- Marketing in an experiential perspective: From 'Goods and Service Logic' to 'Experience Logic'.- Part II: Sectoral applications.- The tourist offer of the destination in an experience logic perspective.- Sustainable management of events in an experiential perspective.- How marketing works in the Experience Economy: The case of the Experience Gift Box providers.- Experience economy and the management of shopping centers: The role of entertainment.- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach.- Experience logic: the new challenge for trade fairs.- The experiential approach in the cosmetics industry: The Eva Garden case study.- Marketing of traditional-local products in the experience logic perspective.

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