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The Discourse of Commercialization

The Discourse of Commercialization

J. Crichton

48,11 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Lingüistica
ISBN:
9781349367757
48,11 €
IVA incluido
Disponible

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Sobre IBD

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a ’discourse of commercialization’ through which market priorities become normative in teachers’ professional lives.  

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  • The Discourse of Commercialization
    J. Crichton
    An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a ’discourse of commercialization’ through which market priorities become normative in teachers’ professional lives.   ...
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