Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
'Orchestrating IP Incubation and Monetization Mechanics in the Era of Cognitive Value Networks数字智能时代IP孵化与商业化AIGC、 The popularity of metaverse and Web3.0 has given birth to a new generation of IPs. In the past round of IP incubation and commercialization, the main body was single and the chain was too long, resulting in low monetization efficiency and dragging down the healthy development of the entire IP industry chain. As the soil for successfully incubating IPs, the IP industry is generally ''barren''.In the new round of IP incubation and commercialization, firstly, the types of creators have significantly increased. In addition to real people, digital humans, virtual digital humans, and robots may also become creators of IPs, enriching the sources of works. Especially, the recently popular AIGC is a new form of content generation; Secondly, shortening the commercialization process can bring more opportunities for success to IP addresses. For example, under the support of NFTs, the paintings of a virtual digital person have inherent fluidity, giving such works the opportunity to be ''seen'' globally, thus achieving transactions and completing the closed loop of commercialization. The field of IP incubation and commercialization will present an unprecedented prosperity.This book revolves around the two main themes of virtual humans and NFTs, analyzing the opportunities and hidden tracks of the new round of IP incubation and commercialization, which has high inspiration and innovative value.AIGC、元宇宙、Web3.0的火爆，催生了新一代的IP。过往一轮的IP孵化与商业化，主体单一、链条过长，导致变现效率低，拖累整个IP产业链的良性发展，IP产业作为孵化成功IP的土壤，整体上很'贫瘠'。在新一轮的IP孵化与商业化中，首先，创作者种类大幅增加，除了现实中的人，人的数字人、虚拟数字人、机器人也可能成为IP的创作者，丰富了作品的来源，特别是近期大火的AIGC即是一种崭新的内容生成形式；其次，商业化环节缩短，能给更多的IP带来成功的机会，如NFT加持下的某虚拟数字人的绘画作品具备先天的流动性，赋予这类作品在全球范围内被'看到'的机会，从而达成交易，完成商业化的闭环。IP孵化与商业化领域将呈现前所未有的繁荣景象。本书围绕虚拟人和NFT两条主线，剖析了新一轮IP孵化与商业化的机遇和隐藏赛道，具有极高的启发性与创新价值。
