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The Customer Experience Model

The Customer Experience Model

Adyl Aliekperov

96,86 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Gestión: liderazgo y motivación
ISBN:
9780367478254

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For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).  

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